{"id":79283,"date":"2025-06-12T17:59:04","date_gmt":"2025-06-12T12:59:04","guid":{"rendered":"https:\/\/bankislami.com.pk\/?p=79283"},"modified":"2025-06-13T18:03:54","modified_gmt":"2025-06-13T13:03:54","slug":"bankislami-won-the-best-campaign-award-at-the-pakistan-digital-awards-2025","status":"publish","type":"post","link":"https:\/\/bankislami.com.pk\/ur\/bankislami-won-the-best-campaign-award-at-the-pakistan-digital-awards-2025\/","title":{"rendered":"BankIslami won the Best Campaign Award at the Pakistan Digital Awards 2025"},"content":{"rendered":"<p>BankIslami, one of Pakistan\u2019s fastest-growing financial institutions, has won the Jury Award for Best Campaign at the Pakistan Digital Awards (PDA). This was awarded in recognition of the Bank\u2019s purpose-led campaign, <em><i>Saving Humanity from Riba<\/i><\/em>, which stood out for its bold messaging and strategic commitment to promoting Riba-free banking in Pakistan.<\/p>\n<p>The 360-degree campaign championed accessibility and inclusivity in Islamic finance, reinforcing BankIslami\u2019s commitment to ethical financial practices rooted in faith and integrity. Spanning digital and conventional media platforms, the campaign raised awareness about the core benefits of Islamic banking and invited individuals of all faiths to be part of a system that promotes financial justice for all.<\/p>\n<p><em>\u201cWhat may appear as just another marketing campaign to others was the beginning of a movement for BankIslami. <\/em>Saving Humanity from Riba<em>\u00a0is not just a slogan, it is a reflection of our mission and a commitment we live by every day,\u201d <\/em>said <strong>Hasan Saeed Akbar, Head of Marketing and Strategy at BankIslami.<\/strong>\u00a0<em>\u201cOur ambition was to promote ethical finance across Pakistan and move closer to a system free from the injustice of riba,\u201d<\/em>\u00a0he added.<\/p>\n<p>This award follows BankIslami\u2019s recent recognition by <strong><b>Euromoney<\/b><\/strong>\u00a0as the <strong><b>Best Islamic Bank in Pakistan<\/b><\/strong>, highlighting its efforts to make banking more inclusive and to provide high-quality services to customers nationwide.<\/p>\n<p>BankIslami remains committed to advancing its mission by rolling out new Shariah-compliant financial tools, expanding its reach to more Pakistani households through technology-driven solutions, partnerships with community-based organizations, and promoting financial literacy for inclusive, ethical banking.<\/p>","protected":false},"excerpt":{"rendered":"<p>BankIslami, one of Pakistan\u2019s fastest-growing financial institutions, has won the Jury Award for Best Campaign at the Pakistan Digital Awards (PDA). This was awarded in recognition of the Bank\u2019s purpose-led campaign, Saving Humanity from Riba, which stood out for its bold messaging and strategic commitment to promoting Riba-free banking in Pakistan. The 360-degree campaign championed&#8230;<\/p>","protected":false},"author":3,"featured_media":79284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-79283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-updates"],"_links":{"self":[{"href":"https:\/\/bankislami.com.pk\/ur\/wp-json\/wp\/v2\/posts\/79283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bankislami.com.pk\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bankislami.com.pk\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bankislami.com.pk\/ur\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bankislami.com.pk\/ur\/wp-json\/wp\/v2\/comments?post=79283"}],"version-history":[{"count":1,"href":"https:\/\/bankislami.com.pk\/ur\/wp-json\/wp\/v2\/posts\/79283\/revisions"}],"predecessor-version":[{"id":79285,"href":"https:\/\/bankislami.com.pk\/ur\/wp-json\/wp\/v2\/posts\/79283\/revisions\/79285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bankislami.com.pk\/ur\/wp-json\/wp\/v2\/media\/79284"}],"wp:attachment":[{"href":"https:\/\/bankislami.com.pk\/ur\/wp-json\/wp\/v2\/media?parent=79283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bankislami.com.pk\/ur\/wp-json\/wp\/v2\/categories?post=79283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bankislami.com.pk\/ur\/wp-json\/wp\/v2\/tags?post=79283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}